From self-doubt to going for gold
How Coco Monroe worked with Digital Islands to build confidence, strengthen pricing, diversify services and create a clearer path for growth.
From considering giving up to planning for growth
Profit increased shortly after the programme
Expanded into care homes and children’s classes
Coco Monroe
Coco Monroe is run by Lisa-Maria Saidinayer and provides wellbeing experiences built around dance, Reiki healing, meditation, burlesque chair dance and stretch classes.
The business helps people feel more confident, connected and empowered through movement, creativity and wellbeing.
Digital Islands
Coco Monroe worked with Digital Islands through a business growth programme, accessing workshops, coaching, peer learning and practical business guidance.
For Lisa-Maria, the focus was on recognising the value of the business, improving confidence, strengthening pricing and creating a clearer structure for growth.
Lisa-Maria Saidinayer introduces the energy and purpose behind Coco Monroe.
Movement, confidence and wellbeing
Coco Monroe is a creative wellbeing business with a strong sense of personality and purpose. The work is rooted in helping people feel empowered, expressive and more confident in themselves.
Through movement, creativity and wellbeing, Coco Monroe creates experiences that help people feel more confident, expressive and connected.
Feeling stuck, undervalued and overwhelmed
Before working with Digital Islands, Lisa-Maria was caught between passion and pressure. Coco Monroe was built around empowerment, but Lisa-Maria was not always applying that same belief to herself as the founder.
She was not charging enough, was not paying herself enough and had reached a point where she was unsure whether the business could continue.
“At the time, I was 50/50 about whether I needed to give it up.” Lisa-Maria Saidinayer, Founder, Coco Monroe
Lisa-Maria reflects on learning to value herself as much as the people she empowers through her work.
Empowering others, but not herself
One of the strongest turning points in Lisa-Maria’s story was recognising the gap between the confidence she helped create for others and the confidence she needed to claim for herself as a business owner.
That shift helped her see her own value more clearly and start making stronger decisions about pricing, direction and growth.
Recognising the value of the business and building stronger self-belief
The coaching and workshops helped Lisa-Maria step back from day-to-day delivery and look at Coco Monroe as a business with real value and growth potential.
She became more certain about her pricing, saw the importance of dedicating regular time to growth and began to create a clearer method for working through ideas without becoming scattered.
Confidence in value
Recognising the value of the work and becoming more confident about charging properly for it.
Dedicated growth time
Creating a regular routine for working on the business rather than only delivering classes and managing admin.
Clearer structure
Turning creative ideas into more focused plans, with less overwhelm and more practical action.
Sometimes the biggest barrier to growth is confidence.
Digital Islands helps independent business owners strengthen their marketing, structure their growth and build confidence in the value they offer.
Lisa-Maria explains how her confidence changed and why she now feels ready to grow.
From 50/50 to going for gold
Lisa-Maria describes a clear transformation: from questioning whether she should give up the business to feeling confident, focused and excited about its future.
The shift was not only practical. It changed how she felt about the business, her role and what was possible next.
Greater confidence, clearer direction and stronger profitability
The changes Lisa-Maria made helped her approach the business with more confidence, structure and commercial focus.
She became clearer about her value, more confident about her goals and better able to balance creative energy with practical business planning.
Immediate profit uplift
Lisa-Maria saw an uplift in profit shortly after the programme, not just an increase in turnover.
“I know now confidently that I can grow my business.” Lisa-Maria Saidinayer, Founder, Coco Monroe
Lisa-Maria explains the profit uplift she saw after making changes in the business.
Immediate profit uplift
Alongside the increase in confidence and clarity, Lisa-Maria also saw a practical commercial improvement in the business.
As pricing, structure and direction became clearer, Coco Monroe became more financially sustainable and better positioned for future growth.
Not building the business alone anymore
Lisa-Maria also valued the sense of community created through the programme. Working for yourself can be lonely, even when your work is social and people-focused.
The peer group, shared conversations and ongoing WhatsApp connection helped create a sense of encouragement, accountability and belonging.
“You don’t feel so alone.” Lisa-Maria Saidinayer, Founder, Coco Monroe
Growing a more structured and sustainable creative business
Coco Monroe is continuing to expand into new settings and audiences, while building a more structured and sustainable foundation for long-term growth.
Alongside her existing classes, she has branched into movement classes in care homes and is preparing children’s stretch classes and after-school club activity.
Care home movement classes
Expanding the wellbeing offer into care home settings.
Children’s stretch classes
Developing new classes for children and after-school audiences.
Creative growth with structure
Continuing to grow the business while using clearer planning, marketing and business routines.
Could your business benefit from greater confidence and clarity?
Digital Islands helps independent businesses improve marketing, strengthen systems and build more sustainable growth. Book a call if you are ready to talk, or join the waiting list for launch updates.