Client story  ·  Big Ambitions Programme

From a tricky crossroads to a clear technical roadmap

How eargym, a digital platform helping people protect and improve their hearing health, turned a moment of uncertainty about technical direction and team resourcing into a confident plan for scale, achieving medical device certification along the way.

Medical device certified

eargym has now achieved medical device certification

Full architecture review

Of the mobile app, server infrastructure and mini games, with documentation

A clearer roadmap forward

Stronger technical foundations and direction for the next stage of growth

In their own words
“The Big Ambitions programme was a great success for eargym.” Andy Shanks, Co-founder & CTO, eargym Ltd
The fuller reflection

A platform built to make hearing care accessible, engaging and proactive

eargym is a digital platform designed to help people maintain and improve their hearing health through interactive listening games and personalised training, making hearing care more accessible, engaging and proactive, and helping people stay connected and prevent hearing decline.

The team joined the Big Ambitions programme at a genuinely pivotal moment, weighing up several possible routes forward and needing expert guidance on both the technical side of the business and how to resource the team for what came next.

“The Big Ambitions programme was a great success for eargym, we were paired with an excellent advisor who efficiently delivered what we needed and helped add clarity for the best routes forward during a tricky time of transition.”

Andy Shanks, Co-founder & CTO, eargym Ltd
The problem

Big ambitions, several possible paths, and not enough certainty about which to take

eargym had reached a major crossroads. With plans to launch a pilot with an insurer in Germany and to submit for EU medical device certification, the stakes were high, and the business was simultaneously seeking funding and trying to recruit a technical lead to strengthen its internal capabilities.

The team needed to refine its B2B marketing strategy, particularly around targeting insurance companies, while also getting expert input on the technical decisions that would shape the next phase of growth. Without that clarity, every one of those big moves carried more risk than it should have.

eargym app promotional graphic
How we helped

Specialist technical review, honest conversations about the team, and a valuable introduction

Through the Big Ambitions programme, eargym received specialist technical support to prepare for growth and potential scale-up, support that addressed both the product itself and the people needed to take it further.

1

A full architectural review

Of the mobile application, server infrastructure and mini games, along with detailed documentation outlining existing code flows and recommended improvements.

2

Honest conversations about the team

Discussions around team structure, skills gaps and future technology needs, helping eargym think clearly about what (and who) it needed next.

3

A valuable CTO referral

An introduction to a CTO candidate that offered further insight, strengthening both eargym’s technical roadmap and its planning for sales and investment readiness.

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The outcome

Stronger foundations, a clearer roadmap, and certification in hand

The architectural review and expert guidance gave eargym real clarity on how to improve the platform, streamline development and close any technical gaps. The CTO referral added further insight that supported both product refinement and team planning.

Medical device certification achieved

eargym has achieved medical device certification and is now prepared for a range of different outcomes ahead.

With a clearer roadmap and stronger technical documentation, eargym is better positioned to scale, pursue new partnerships (particularly in the insurance sector) and secure further funding with greater confidence. As the platform grows, it has real potential to support healthy ageing, reduce the long-term impact of hearing loss, and ease the strain on health services.

Clarity on the product

A documented architecture and a clear view of where to focus development next.

Clarity on the team

A stronger sense of the structure, skills and future hires needed to scale.

Confidence to pursue partners and funding

Better positioned to engage insurers, secure investment and grow internationally.

Find out more

Could your business benefit from a clearer technical and growth roadmap?

Digital Islands helps ambitious businesses get clarity on direction, structure and growth. Book a call if you are ready to talk, or join the waiting list for launch updates.