From wanting to reach the right people to a 90% jump in engagement and two new contracts
How Paul Matthews of Insight6 Sussex & Surrey, an end-to-end customer experience consultancy, sharpened his marketing strategy, found his voice on LinkedIn, and started attracting the higher-value clients his business deserved.
In LinkedIn engagement following a refreshed content strategy
Secured off the back of a more focused marketing approach
Announced and amplified through a coordinated PR campaign
“My time with Emma was superb, very beneficial.” Paul Matthews, Director, Insight6 Sussex & Surrey
Building a customer experience consultancy from the ground up
Insight6 Sussex & Surrey is an end-to-end customer experience consultancy, helping businesses understand and improve the experience they offer their own customers, from mystery shopping and feedback tools to training and coaching. Paul Matthews leads the Sussex and Surrey region.
Paul joined the Big Ambitions programme to refine his marketing strategy and start attracting higher-value clients. He wanted to better understand his target audience, sharpen his messaging, and boost visibility, particularly through LinkedIn and his website, to drive more targeted engagement and leads.
“Emma took the time to understand both me and my business, helping me develop a much clearer marketing strategy. I now feel more confident in my approach, have greater visibility, and have already seen tangible results from the work we’ve done together.”
Paul Matthews, Director, Insight6 Sussex & SurreyDoing great work, but not always reaching the people who needed it most
Paul had built a genuine end-to-end customer experience consultancy, the kind of business that helps other businesses get the fundamentals right. But like many specialists, he found that being good at the work and being good at telling people about it are two very different skills.
He wanted to better understand exactly who his ideal clients were, refine his messaging so it spoke directly to them, and raise his profile, especially on LinkedIn and through his website, so the right conversations could start happening more often, and with higher-value clients.
A focused strategy across LinkedIn, the website, PR and SEO
Through the Big Ambitions programme, Paul received tailored marketing support from specialist Emma Pearce, bringing structure and consistency to activity that had previously been more ad hoc.
A clearer LinkedIn and content strategy
Developed a focused LinkedIn strategy and improved social media content to engage the right audience more consistently.
A website that works harder
Refined website landing pages and carried out SEO research to boost visibility and help the right people find Insight6 online.
Coordinated PR and content
Planned and delivered PR campaigns, coordinated announcements around CXXP accreditation, and created content for blogs, emails and local media.
A clearer strategy means reaching the people who matter most.
Digital Islands helps independent businesses sharpen their messaging, strengthen their digital presence, and reach the audiences that drive real growth.
A 90% jump in engagement, two new contracts, and a more confident voice
Following changes to LinkedIn content and strategy, Paul saw a 90% increase in engagement and secured two new pieces of work, something that hadn’t happened before. The structured approach to PR, social media and SEO improved visibility and helped attract higher-value clients.
With a more focused, professional marketing strategy in place, Paul now feels more confident reaching the right audience and growing the business in a targeted, effective way, and, in turn, helping more SMEs across the region improve service, retain customers and grow sustainably.
Engagement up 90%
A refreshed LinkedIn content and strategy approach drove a step-change in audience engagement.
Two new contracts won
New pieces of work secured directly off the back of a more focused, consistent marketing approach.
Higher-value conversations
Improved messaging, PR and SEO have helped Paul connect with the clients best suited to his expertise.
Could a sharper strategy help your business reach the right people?
Digital Islands helps independent businesses refine their messaging, strengthen their marketing and connect with the clients who matter most. Book a call if you are ready to talk, or join the waiting list for launch updates.